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Frequently asked questions > Intellectual property > Trademark > What protection offers the registration of a trademark?

What protection offers the registration of a trademark?

The registration of a trademark brings the following advantages to its user:

  • the registered trademark is protected throughout Canada regardless of where the trademark is used;
  • the burden of proof will be less complex if a third party has used a trademark likely to create confusion with the registered trademark in the mind of consumers;
  • the registration is valid for 15 years and is renewable every 15 years;
  • the registration of the trademark is presumed valid;
  • a registered trademark increases by economic value (it is exclusive);
  • the registration can have a dissuasive effect on certain third parties who might consider to launch in the market a brand or a name likely to create confusion in the mind of consumers.

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