Registration of a trade-mark provides the following benefits to its user:
- the registered trademark is protected across Canada, regardless of where it is used;
- the burden of proof will be less complex if a third party uses a trademark that is likely to create confusion with the registered mark in the minds of consumers;
- registration is valid for 10 years and is renewable every 10 years;
- trademark registration is presumed valid;
- a registered trademark increases its economic value (it is exclusive);
- registration can have a deterrent effect on certain third parties who might consider launching a brand or name on the market that is likely to create confusion in the minds of consumers.